Digital Marketing

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Digital Marketing

Rapidly changing technology forces any business in any industry to adapt, adopt and integrate new technologies in order to cope up with the ever growing market competition. And digital marketing approaches have become a vital part of any organization’s marketing strategy. Today, creating a quality customer oriented website is not just enough to maintain the online presence & reputation. Digital marketing strategies have become more advanced & versatile today than in the past requiring professional knowledge & skill initiate & maintain.

We understand that each business has its unique objectives. And in order to leverage online resources to achieve those objectives, it’s essential to have a carefully planned and well executed Digital marketing strategy that connect the specific business & market requirements.

We make 360 analyses of your business and the business objectives, and then we will create a strategy that ensures every digital marketing channel is working towards the same goals. This way, you can harness the best value out of the digital technologies available to turn your potential visitors into long term customers.

By working in partnership we can help you accelerate growth online and increase your digital marketing returns.

Our Process

Web-Lankan- professional -Digital-Marketing- Strategy-in-sri-lanka

Step 1

Audit & Analysis

Conducting a comprehensive audit & analysis of your current online & offline marketing objectives, market potential, ideal customers, available budget, industry and competitive analysis etc

We start asking such questions as

What is the purpose of this marketing plan?
What are your goals? What are your objectives?
What marketing challenges have you faced?
Who are your ideal customers and how can you attract them?
Where do potential buyers look for companies like yours?
How much should you invest in a marketing programme?
How is this marketing programme going to provide a positive ROI?

Step 2

Developing an Effective Digital Marketing Strategy

A tailored digital marketing strategy targeted to achieve your desired objective is developed specifically for your business based upon the combined analysis of the research, experience and best practices.

Optimizing multiple social media & search marketing strategies to bring new and qualified visitors to your site

Optimizing Social Media Channels
Pay Per Click (PPC) Campaigns
Leveraging SEO Best Practices
Landing Page & Conversion Optimization

Step 3

Content Creation

Creating sharable content your targeted customers seek and want which builds their trust and, over time, become raving fans of your brand.

Developing compelling & sharable content
SEO optimized content for better result across search & social media channels
Strategically promote your content across the digital landscape to generate engagement and connection with your customers.
All design and creative concepts take shape at this point using the Digital Marketing Strategy as a blueprint, much like the plans of an architect are used to build a house

Step 4

Integration & Implementation

Integrated digital marketing – utilizing multi-channel communication
Automated marketing campaigns to optimal effectiveness
Scheduling for the best time to initiate the communication
Maintain a consistent engaging message

Step 5

Measure Everything

“Most important metrics measured, evaluated and optimized ”

Traffic Statistics
SEO Success
PPC Costs and Rates
Blogging Effectiveness
Social Media Audience Size and Growth
Email Subscribers

Marketing is an investment in

the growth of your business,
not an expense

Search Engine Optimization

If your website does not appear on the first page of the search engines then your business, products and services are not receiving the visibility they deserve. From the business point of view, this mean limited revenue from your website as a result of less traffic and conversions.

We can help your business growth by increasing your presence on the first two pages of Google search results. The keyword ranking for your business could always use improvement, and we know exactly what needs to be done to make that happen. We will develop a comprehensive SEO strategy that’s unique to your business and work with you to execute this strategy, driving targeted traffic to your website.

Ultimately we deliver what we promise – measurable meaningful results that drive your business forward.

Social Media Marketing

Social media is a fabulous opportunity to connect with your existing and prospective customers, engage with those who will shout about your product/brand and it’s now an important factor in ranking well in search engines. However first you need to earn the trust and respect of your social audience by adding value to their lives via social interactions & interesting content.

It’s also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, It can be hard to keep up, or even know where to start!

That’s the job of our social media team who have all the experience needed to make the most of your profiles – whatever the nature of your business.

Pay-Per-Click Advertising (PPC )

Paid search advertising or PPC (Pay Per Click) has the potential to attract highly relevant visitors to your website, helping you to increase sales and generate more leads.

The essence of pay per click (PPC) is that you only pay when someone actually clicks on the advertisement and goes through to your website. It is comparatively cost effective since you are in control of how much you pay for each click and you can allocate daily, weekly or monthly budgets – so there is no chance of overspending. However, achieving a profitable PPC campaign has become increasingly is challenging, especially in the highly competitive markets.

We create the most effective PPC strategy to drive relevant traffic to your website and convert them into leads. Using best practices learned through years of experience running Google AdWords campaigns, we cut through the technical fluff and implement strategies that boost bottom-line results. Generating customers and sales starts with creating and maintaining a strong presence in search results, and we can help you achieve that.

Display Advertisement

Many people visit many websites, blogs, forums, and other online platforms that are interesting or useful to them. Digital marketers can reach out to these potential customers by placing relevant display ads on these third party sites. These include banners, boxes, interactive ads, video ads, interstitial ads, overlays and other similar ads that are linked to a landing page or website.

Display advertising creates greater brand awareness as well as generate highly targeted traffic that may convert into leads or sales. Payments for these display ads are usually based on Cost-Per-Impression (CPM) which is usually more cost-effective compared to the Cost-Per-Click (CPC) scheme typical of PPC advertising.