digital marketing agency sri lanka
Introduction about the company

UltraTech Cement Ltd. is the biggest cement manufacturer in India. They produce a wide range of cement, including grey cement, Ready Mix Concrete (RMC), and white cement. It is also a major globally renowned cement brand name that has been trusted by global consumers for decades.

UltraTech Cement Lanka is a joint venture between UltraTech Cement-India and Ceylinco Insurance PLC in Sri Lanka. It is the foremost cement producer in Sri Lanka with a strong dealership network.

Issues faced by UltraTech

The management team of the company faced a major challenge: there was no proper operating system to handle the group of lorries that came to buy cement daily at the factory. Generally, the lorry drivers would come without booking an appointment, at a convenient time for them. Around 50 trucks used to come to the factory, and the drivers had to wait there for 2–3 days because the company couldn’t manage all the sales in a single day. The lorry queue blocks the entire road area as the company is located on a narrow road, and this would cause trouble for the villagers.


When the lorry drivers have to wait for days in the factory premises, they have to face numerous struggles.

To prevent theft and vandalism, the lorry drivers cannot leave their vehicles unattended in the queue. This has caused several disputes recently and the security officers of the company also find it difficult to solve when such a dispute arises.


Lorry drivers often wait for days to buy cement, but sometimes they can’t get enough because it’s out of stock. As the internal process of the company was not properly maintained, the company could not check the availability of stock beforehand. They required a partner with extensive knowledge in mobile app development Sri Lanka.

Objectives of the project

Our client approached us to come up with a solution for these challenges the company was currently facing. The solution was to design and develop a web application that facilitates effective sales of the company.


These are the key objectives of the innovative web application.

  • Save the time of the customers and staff
  • Proper management of stock
  • Proper communication with the customers
  • Improved decision making

A well-integrated web application was developed by Web Lankan to provide solutions for the challenges faced by UltraTech Cement. This web application features a token management system that enables customers to book a token at a time convenient for them. Customers need to provide all their information, such as the dealer’s name, city, desired amount of cement, vehicle number, driver’s name, driver’s mobile number, driving licence or ID number, and their preferred payment method, when they log into the token management system. After entering these details, they can pick a convenient date and time from the available slots and book their appointment.


The admins can decide and manage the number of tokens they are issuing for the day in the token management system. According to the production capacity for the day, the management team can increase or decrease the number of tokens they issue. If the factory is not functioning on a particular day, the management team can remove all the tokens.

After the customers submit their inquiries, the regional managers and executive officers can review and confirm the orders. The token management system also enables the management team to get real-time stock updates and check the total amount of items the customers require. As a result, managers can make sure that every customer can get the required quantity of cement.

The overall process of the web application

The customers have to get themselves registered at the token management system by coordinating with the executive officers of UltraTech. After they get registered, they are provided with login credentials that include the username and the password. Customers can log in to the Token Management System by entering the username and password they provided at the time of registration.


After logging in, users must provide the necessary details: dealer’s name, city, cement quantity, vehicle number, driver’s name, driver’s mobile number, driving licence number or ID, and preferred payment method. When all these details are filled out, the customer is directed to the token booking slide. The customer can select a convenient time and date from the available time slots.


When the customer makes the appointment, they get an SMS on their mobile phone informing them about the estimated load time. At the entrance to the factory, the customer has to show the SMS and get verified by the security officer. The lorries are allowed to enter the factory only after being verified by the security officers.

The technologies used in the web application

The whole design and development of the web application was carried out by the Web Lankan team with attention to detail. The UI design was implemented to match the brand’s colour palette. The web application features enhanced responsiveness and easy navigation.

The outcomes of the project and the benefits achieved by the company

The UltraTech web application greatly improved the company’s internal process efficiency. This web application is innovative as this web application helped in the digitalization of the entire organisational process.


The token management system helped the company to achieve its key objectives. It resulted in saving time and cost for the customers as well as the staff. The efficient handling of internal processes significantly facilitated the ability to make well-informed decisions. This has also resulted in generating a higher revenue for the company, we can significantly enhance the credibility of our brand.