digital marketing agency sri lanka
Introduction about the company

A leading non-state degree awarding institute approved by the University Grants Commission (UGC) under the Universities Act. SLIIT was established in 1999. Offering both undergraduate and postgraduate courses and accommodating over 9000 students and including international students from various regions in the world. More than 15000 alumni have graduated from its faculties. SLIIT takes great pride in producing graduates who make meaningful contributions to their communities and professions.

Issues faced by SLIIT

The website was not generating any leads or inquiries. Their site was outdated, had inadequate templates and was difficult to update. The company missed out on potential revenue due to their failure to conduct inquiries with potential students on a branch-wise basis. They required a website that would be their main marketing tool and serve as the initial introduction students would have about SLIIT. The university administrators had the burden of constantly following up with the developers whenever they needed to leave an impression on potential students. Therefore, they sought assistance in web design and development.

Objectives of the project

After many discussions to gather all the crucial information we needed to get started, we focused on several main angles.

  • Focusing on prospective students
  • Back end content flexibility
  • Gain more branch wise inquiries
  • SLIIT’s strong partnership with corporate companies not only emphasises its credibility but also provides an amazing opportunity for students to secure internships.

The new site design allows administrators to easily update page content, graphics, news articles, and more. With varying levels of administrator access and custom-designed page templates, each division of SLIIT could edit their own pages with confidence.

The technologies used in the website

The whole design and development of the web application was carried out by the Web Lankan team with attention to detail. WordPress, PHP, HTML, CSS, JavaScript, MySQL, hosted in AWS environment with high infrastructure were applied and used appropriately for the betterment of the website.

The outcomes of the project and the benefits achieved by the company

Following this, Web Lankan gradually updated the website design and responsiveness for the rest of the site. Recent changes have made it easier for staff to manage and operate the website in the backend. They now have options to highlight important content and course details. The site won awards for being the most popular university and education institute website at the Awards 2019. As a result, it gained more traffic and potential inquiries. The NSBM site has improved user experience for current and prospective students.